Entrepreneur’s Toolkit Workshops

APPLY: This winter, MaRS is offering a special intensive program on Fridays from 9:00 a.m. to 1:00 p.m. It begins on January 17, 2014 and runs until April 4. The intensive program allows entrepreneurs to attend all five of our workshop series at an accelerated pace. It is a great opportunity for highly motivated entrepreneurs to take their startups to the next level in only 12 weeks! 

To register, visit mars-workshops.eventbrite.com.


Workshop program overview

The Entrepreneur’s Toolkit Workshops are a collection of experiential, hands-on workshops facilitated by experienced entrepreneurs. Workshops are designed for a maximum of 30 participants and allow time for exercises and peer-to-peer feedback on their own ventures.

Drawing on the latest thought leadership and tools for startup development—such as Steve Blank’s Customer Development Model, Eric Ries’ Lean Startup and Alexander Osterwalder’s business model canvas—the workshops help entrepreneurs:

  • Interview first potential customers to test their initial market assumptions
  • Build their value proposition
  • Define their business model
  • Identify and learn how to effectively communicate with key opinion leaders
  • Map out a sales process and close their first sale.

We offer five workshops series. Each series is comprised of two or three four-hour sessions. Check out our individual workshop series to find the right one for you:

Launching Customer Development (2 sessions, 4 hours each)
Business Strategy Fundamentals (2 sessions, 4 hours each)
Pitching to Investors (2 sessions, 4 hours each)
The MarCom Toolkit (3 sessions, 4 hours each)
The B2B Sales Process (3 sessions, 4 hours each)

Workshop schedule and registration

For workshops held at MaRS, please visit mars-workshops.eventbrite.com for the schedule information and online registration.

For workshops held throughout Ontario at regional innovation centres within the Ontario Network of Entrepreneurs, please contact workshops@marsdd.com in order to register at the innovation centre nearest you.

Cost of workshops

The Entrepreneur’s Toolkit Workshops are valued at $560 per session but are charged at $100 per series. The Ontario Network of Entrepreneurs (ONE) covers the cost for its clients. MaRS clients are automatically ONE clients since MaRS is a member of ONE. If you are not a client of MaRS or ONE, please visit onebusiness.ca to see how to become a client at the regional innovation centre near you.

Although the workshops are free of charge for ONE clients, a $100 deposit will be held at registration, which is fully refunded to ONE clients upon completion of all sessions in the series. If you are unable to attend a workshop session, please let us know (workshops@marsdd.com) four business days in advance. We regret that failure to do so may result in the loss of your deposit.

Non-clients are welcome to attend workshops for $100 per series.

What others are saying

“As Yosemite Sam says, ‘there’s gold in them thar hills!’—and I am inspired to go forward with the Virtual Wallet and to do the heavy lifting required to get the project in the greatest of shape. This would not have been possible without MaRS and your willingness to help me engage in the repeated creative destruction of the project until the seeds of a viable idea were separated from the chaff.”

Read more>>

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