Agenda

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Sunday, June 22

Day 1: Expanding Your Universe of Supporters

9:00 am - breakfast

Morning Sessions:

(Speaker) What is web 2.0 and what does it mean to your organization? What does it mean for Social Change?

(Session) Should We Be on Twitter? Starting at Square 1.0

1:00 pm lunch

Afternoon Sessions:

(Small groups) Make a list of: 3 assets you have, identify 3 low-hanging fruit opportunities

(Full group) Share results. Create plan to implement action items, and share with Change Team. *

(Session) How to expand your universe of supporters using the web

6:00 pm dinner

Evening: Ricken Patel Keynote

Monday, June 23

Day 2: Engaging the Supporters You Have

8:00 - breakfast

Morning Sessions:

(Presentation) Principles of effective online communication & organizing in a 2.0 world

(Session) Effective storytelling

(Break-outs) Choose one session to go deeper:

Email writing
Blogging
Rich Media - video / youtube / podcasting

12:45 lunch

Afternoon sessions:

(Session) Power Mapping: Choosing your tactics for fundraising, legislative, biz advocacy, public education, community building

(Break-out) Choose one session:

Online for offline events - visibilty events, "houseparty" model
Applying public pressure - tactical earned and paid media; branding, visibility, PR
Putting It Together: Integrating YouTube, MySpace/Facebook, Blog Pitching, Online to On-the-Ground
Direct Advocacy - email, phone, fax communication w/ decision makers

Choose one session:

Working with volunteers - distributed tasks to super volunteers
Building online community: designing for user participation
Small donor/distributed fundraising

Choose one session:

Using RSS to update Facebook and Twitter
Usability/Design
Search Engine Optimization and Online Advertising

6:00 pm dinner

Evening - Creative personal development exercise. Social event to close.

Tuesday, June 24

Aligning Your Organization (and you) for Success

8:00 - breakfast

Morning Sessions:

(Session) Defining Your Objectives (SMART)

(Session) Intro to Values-Based Project Management

(Break-out) Choose a session:

Creating a Project-Friendly Environment: Values-Based Project Management
Getting Web 2.0 Resourced at Your Brick-and-Mortar Organization
Building Support for Your Ideas and Presenting Your Data in a Compelling Way
Personal Time Management

12:30 lunch

Afternoon sessions:

(Break-out) Choose one session:

Usability Matters - Troubleshooting your usability issues
Creating an engagement plan: how to bring your social web project to life once it launches
2.0 Advocacy Graphic Design

(Discussion) Staffing your project: inside job vs indie contractor, vendor selection & working with vendors

(Break-out) Choose one session:

Test and Learn Strategies
Data Management: Best Practices and Troubleshooting
Process Mapping

(Small groups) Work in groups w/ faculty support to finish your Web 2.0 plan *

(Full Group) Wrap up

* In advance of the training, all participating organizations will be asked to develop a working “change team” (including executive directors and senior communications and/or fundraising staff) to set organizational intentions. Specific sessions will require participation from this change team back home, to enhance the learnings and ensure the success of the plans created.

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