Workshop program overview

The Entrepreneur’s Toolkit Workshops are a collection of experiential, hands-on workshops facilitated by experienced entrepreneurs. Workshops are designed for a maximum of 30 participants and allow time for exercises and peer-to-peer feedback on their own ventures. Drawing on the latest thought leadership and tools for startup development—such as Steve Blank’s Customer Development Model, Eric Ries’ Lean Startup and Alexander Osterwalder’s Business Model Canvas—the workshops help entrepreneurs:

  • Interview first potential customers to test their initial market assumptions
  • Build their value proposition
  • Define their business model
  • Identify and learn how to effectively communicate with key opinion leaders
  • Map out a sales process and close their first sale.
Value Proposition Business Model MarCom Toolkit B2B Sales Process B2B Sales


Workshop schedule and registration

Interested in attending an upcoming workshop? Please visit or click the Register button below for upcoming workshop information and registration. Workshops are held regularly at MaRS  and at our partner organizations across the Ontario Network of Entrepreneurs (ONE). Register

Success stories

“Taking the workshop gave me validation that I am not only on the right track, but that presenters, mentors and peers are very enthusiastic about my proposal and business plan. This may not seem that important, but it has given me a higher confidence level that I will succeed.”

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  • Starting Lean: Value Proposition

    This two-part workshop series is designed to help early-stage ventures understand the Lean Startup approach and learn ways to start collecting feedback from potential customers. (2 sessions, 4 hours each)

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  • Starting Lean: Business Model

    In this two-part workshop series, we follow Steve Blank’s methodology and introduce startups to Osterwalder’s Business Model Canvas and the analytical process required to validate their business model. (2 sessions, 4 hours each)

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  • Finance Fundamentals

    Do you understand the financial metrics of your business? Do you want to be able to speak knowledgeably to your accountant, bank or investors about your company finances, or to manage a plan to ensure that you have the necessary cash available when your business needs it? This three-part workshop series is designed to help...

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  • The MarCom Toolkit

    This workshop series examines the principles of marketing communication strategy and how ventures can use them to increase opportunities for growth. (3 sessions, 4 hours each)

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  • The B2B Sales Process

    This workshop series focuses on the sales process within a business-to-business (B2B) environment. (3 sessions, 4 hours each)

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  • Pitching to Investors

    This workshop series will help you to understand how to create a powerful pitch that you can use to engage investors. (2 sessions, 4 hours each)

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