Joanna Track is the Founder of Good Egg & Co and an advisor with MaRS’ Consumer & Commerce cluster. She is best known for her prior entrepreneurial pursuits, Sweetspot.ca and eLUXE, two of Canada’s most well known online destinations for women. Joanna has over 20 years experience in marketing, business strategy, branding and advertising. After earning a BA in Mathematics at the University of Western Ontario and an MBA in Finance at Schulich School of Business, she has become one of the most respected digital entrepreneurs in Canada.