Krista is the managing director of MaRS Enterprise. Krista has been a passionate innovator and builder of technology-based businesses for over 25 years, and has personally advised and been actively involved in over 200 startups.
For the past four years, Krista has been the driving force behind the creation of MaRS’ globally-leading Enterprise sector. She works with entrepreneurs, corporate leaders, investors and technologists who are applying innovation and cutting-edge technologies to create solutions that are advancing the competitiveness of global workers and workplaces.
Krista has experience working in both large public companies and in startups. She is an engineer, entrepreneur, mentor and an expert at solving ambiguous problems. She has a unique combination of strategic, technical, operational and marketing expertise. She is known for her comprehensive knowledge of existing and emerging Information & Communications Technology (ICT) architectures, technologies and innovation practices.
Krista and her husband owned a children’s technology educational franchise that fostered early innovation and creativity in robotics, animation, digital art and video game design.