Nathan Monk is a senior strategist for the MaRS Information & Communications Technology (ICT) sector. Nathan is a lean-agile evangelist, mentor, digital strategist and growth hacker/marketer. He has an intense passion for helping entrepreneurs succeed and large enterprises adapt to disruptive technologies with dynamic business models. His experience spans more than 10 years in digital marcom, strategy and business development in large and medium enterprises, and presently in the technology startup community. He has worked with more than 200 startups as a champion of customer development, including business model generation, customer discovery and lean methodologies. He is a graduate of the Honors Business Administration (HBA) program at the Richard Ivey School of Business.