As part of MaRS Data Catalyst, Sasha Sud is responsible for leading the development of MaRS’ Transportation and Urban Mobility program. This includes working closely with industry and government professionals, major user groups, civil society and academics to address key transportation sector challenges around congestion, GHG emissions, access and equity. Sasha helps catalyze the adoption of innovative mobility solutions in the sector. These efforts are currently focused on stakeholder engagement, iterative prototyping, business model development and market capacity development to support innovative transportation solutions in Ontario and Canada.

Sasha is also engaged with the Advanced Energy Centre, where he advises and leads some of their Building Energy Efficiency and Energy Data Access programs. Sasha is an active member on the Board of Directors of the Green Button Alliance that oversees the evolution of the standard. Sasha also led the adoption of the Green Button utility data standard in Ontario, where he steered engagements with energy stakeholders, facilitated technical standard review, and managed pilot deployments and business case development. His work resulted in government expansion of Green Button adoption in Ontario to include natural gas and water data.

Prior to joining MaRS, Sasha led the design and delivery of Ontario’s smart-grid-enabled conservation and demand response programs at the Ontario Power Authority (now IESO). He completed his masters in environmental change and management with a distinction from the University of Oxford.