Startups need to make key financial decisions. Get started here. Then visit our section on startup finance for more information.


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Employee compensation: Salary, wages, incentives and commissions

A company’s compensation structure must be competitive to attract and retain employees while remaining cost effective.


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Startups: Build a strong management team and attract investors

Despite a tight budget, startups must build a strong management team that inspires investor confidence. Here’s how.

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Startup funding and capital for your business: How much money to raise?

Examine the many factors when establishing the amount of funding required for your business.


Toolkit_Icons_template_24x24   TEMPLATE

Subscription agreement (angel or venture capital investors): Sample template for Ontario startups

Download a sample template of a subscription agreement, a key document to finalize with investors before they will finance your business.

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Financing options for tech startups: funding your new technology

Once you’ve got a great technology idea, to take it to the next level, you’ll need money to develop it. Here is an overview of how you can finance your idea.


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Non-disclosure agreements (NDAs) with investors, partners, customers and patents

Non-disclosure agreements (NDAs) protect confidential information that startups share with potential stakeholders.

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Allocating stock options for an employee stock option plan (ESOP)

Learn the basics of establishing an employee stock option plan (ESOP).


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Understanding the term sheet

When negotiating a term sheet, understand the perspectives of what you are trying to achieve and what the investor is thinking about.

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What investors want in place when they invest in your startup

Key factors that investors look for when investing in your startup: business model, execution plan, financial roadmap and more.


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The due diligence process in venture capital (VC)

Once you’ve engaged an investor and they’re interested in your opportunity, they will conduct due diligence.

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Raising money from venture capitalists–Entrepreneurship 101

Learn from Michelle McBane, Investment Director with the MaRS Investment Accelerator Fund, about how a VC fund operates.