Startups need to make key branding decisions early. Get started here.


   ARTICLE

Getting started with advertising at your startup: Digital advertising

Advertising part of your startup’s promotional activity, and for entrepreneurs, digital advertising offers multiple benefits.


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Branding for startups: Developing your initial brand strategy

Your startup’s brand strategy should address everything that your value proposition spells out. It should reflect the key fact of your positioning statement.

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The marketing mix in marketing strategy: Product, price, place and promotion

The marketing mix consists of a set of tactical tools that a company uses to influence demand for its product.


   VIDEO

Branding successfully: Five Hot Tips for Startups

In this short MaRS video, learn 5 hot tips on branding essentials for startups from branding & marketing experts Mary Jane Braide & Brenda van Ginkel.

   VIDEO

Brand Design: Three Hot Tips for Startups

The value of simplicity, consistency and clarity when creating and maintaining your brand design.


   ARTICLE

Use digital marketing analytics to manage how your digital marketing performs

Like any other process your startup implements, measure and quantify your digital marketing in order to create a baseline expectation of how well it performs.

   VIDEO

Guerrilla marketing for your startup

How word-of-mouth momentum and taking risks can be created and harnessed by startups to build powerful yet cost-effective experiences for their customers.


   VIDEO

Marketing on a Shoestring

Tactics for startups to stand out from the crowd and compete against players with larger budgets and more resources.

   ARTICLE

The purpose of marketing analytics: Optimize your startup marketing

To execute an effective startup marketing strategy, you need to monitor your marketing analytics and learn from the results.