What you need to know about public relations (PR).


   ARTICLE

Selecting a PR agency: Tips for entrepreneurs and startups

Public relations agencies help clients develop and execute their strategic communication plan. Choosing the right one matters.


   ARTICLE

Your marketing message: A tech startup’s key tool to reach target customers

The marketing message is a key instrument in reaching your target customer.

   ARTICLE

Thought leadership as a tech startup strategy

Thought leadership means attaining recognition as an authority in a particular field. Entrepreneurs can benefit from this cost-effective way to commercialize innovative ideas.


   VIDEO

Preparing for public relations (PR)

Mary Keating and Monta Johnson of Hill+Knowlton Strategies discuss how startups need to approach media, and the elements startups need to have in place before they’re ready for PR.

   ARTICLE

Market leadership through word-of-mouth marketing

A startup should aim to achieve market leadership in the word-of-mouth community that makes up a target market.


   ARTICLE

Marketing communications for new technology and products

When commercializing new technology, startups need marketing communications know-how to convey your products across your target market. From the MaRS Entrepreneur’s Toolkit.

   ARTICLE

Positioning: Creating an image of your product in your target customer’s mind

Positioning creates an image of your company’s product in the mind of your target customer.


   ARTICLE

PR tactics for startups: What you need to know (and when) about public relations

PR tactics for startups: What startups need to know about public relations (PR), hiring a PR firm, & when to pursue public relations activities.