Seven lessons to build your startup brand

Over the past year, I’ve worked with tech startups at MaRS to help them improve their customer and talent brands. Adopting a research-based approach, I developed a three-step audit process to identify aspects of their brand that could be improved and to uncover points of differentiation in their brand against competitors. Through this work, I … Read More

Sales process: Selling to large organizations in complex sales cycles | Part 5

In a B2B sales process, you need to sell to a large number of decision makers. Apply the principle of “think globally, act locally.”

Branding strategy: Use a three-step brand audit

This three-step branding strategy, a brand audit, helps startups identify “quick win” branding opportunities and address larger strategic challenges.

Sales process: Selling to large organizations in complex sales cycles | Part 4

When selling to large organizations in a complex sales cycle, create a process with your client that leverages both the success of your own sales process & all the necessary elements of their buying process.

Assessing the right fit: Picking a creative partner for your startup

Finding the right fit in a creative partner for your startup is not easy. There’s more than just experience & cost to consider.

How to brand your company to investors

Do you have an investor branding checklist? When talking to investors, your brand needs to have a very tight business pitch. We walk you through 10 tips to help you & your brand prepare for meeting with investors & raising capital. | MaRS

Masters of Sales: Sales enablement—with Melissa Madian

Melissa Madian, Founder, TMM Enablement Services, on how innovation companies can drive business through your frontline sales team.

Masters of Growth: Understanding Brand—with Marty Neumeier

There are three questions you have to answer to be a good brander: Who are we? What do we do? And, why does it matter? Marty discusses how these three questions can help you create a compelling brand.

How to find a creative partner

A successful brand launch has many moving parts, such as brand strategy, visual identity & adverstising. No single provider is equally good at everything. Learn ways to handle this & find the right people for the price you can afford. | MaRS

Masters of Growth: Building a high-growth team—with Yung Wu

Get more powerful strategies for leading a successful startup through the MaRS Masters of Growth series. One of the key aspects of growing a company is your talent. Yung Wu, CEO of MaRS Discovery District, offers his advice when it comes to building a high-growth team.

Developing a strong brand story

To build a strong brand story, keep it concise & clearly articulate the customer problem you are solving. Because our brains are wired for stories, having an engaging brand story helps create trust & connection between you & your customer.

Sales process: Selling to large organizations in complex sales cycles | Part 3

Treat the procurement team as a key partner & involve them early in the sales process. This helps mitigate against a drawn-out sales process & increases your chance of a sale. | MaRS

Sales process: Selling to large organizations in complex sales cycles | Part 2

The sales relationship contains 2 critical components: individuals that you see & interact with, & individuals that you don’t see. Strategize your approach for both groups.

How to Work with Advisors (Productively)

Based on their amount of industry experience, advisors can add immense value to your company, but only if you enable them to.

A conversation on designing your initial hardware prototypes

As Evan Moses, COO and Co-Founder, Eve Medical, explains, you’ll have to iterate your prototype many times to get it all right. Find out what you need to know.

Building prototypes for hardware products

Explore the prototyping process with a manufacturer and discover the pros and cons of using 3D printing to prototype your product.

Hardware prototyping and manufacturing

We spotlight what you need to know about regulations and manufacturing.

A guide to develop your first hardware prototype

Now it’s time to look at prioritizing your resources for prototyping, and where to start.

How to use the value proposition design canvas

We explore the Value Proposition Canvas authored by Alexander Osterwalder and the Strategyzer team. The canvas is a simple way to understand your customer’s needs and to design products and services they want.

The 3 Cs of Brand Development: Customer, Company, and Competitors

Will Novosedlik walks us through the 3 Cs of brand development: your customer, your company, and your competitors. They will help you identify and understand your customer, assess your company’s relative strengths, and lay the foundation for the articulation of your brand strategy.

Getting started with Revenue Operations (RevOps)

RevOps is the alignment of sales, marketing and customer success operations across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue.

Brand: What It Is, Why You Need One and How It Works

We all seem to know a brand when we see one, but we are often at a loss to define what it is, why you need one and how it works.

How to design engagement triggers and guarantee participation in your digital community

How do you sustain community participation? Wes Kao discusses how to understand the key elements of maintaining and growing digital community participation.

Why digital communities fail (and what you can do about it)

Wes Kao walks us through the top reasons your digital community might fail—and how to avoid these common mistakes.

All in the family: Nepotism in your company

Gregory Phipps discusses the consequences of nepotism and hiring family members in the workplace.

Mackenzie Health: leveraging digital infrastructure to create a more connected and integrated approach to care

Disclaimer: Architectural rendering reflecting current design concepts for the new Mackenzie Vaughan Hospital. Exterior colours and finishes may change with final design. This is the fourth and final installment of MaRS Market Intelligence’s month-long series on innovative hospitals in Ontario. According to the CEO and President of Mackenzie Health, Altaf Stationwala, the healthcare industry is … Read More

MaRS Impact Report

The information revolution that bridged the 20th and 21st centuries has, in just a few short years, changed the ways that people work and live. In 2005, recognizing the need for Canada to be at the forefront of this change, visionaries opened the not-for-profit MaRS Discovery District at the heart of Canada’s largest — and … Read More

Bridgepoint Active Healthcare: improving quality and satisfaction through design

This is the third installment of MaRS Market Intelligence’s month-long series on innovative hospitals in Ontario. To read the first, click here. A member of the Sinai Health System and affiliate of the University of Toronto, Bridgepoint Active Healthcare (Bridgepoint) embodies innovative architectural design in healthcare, serving to better meet the lifelong needs of people … Read More

Masters of Growth: Tips for founders—with Yung Wu

Being a founder can be one of the most challenging—yet transformational—experiences someone can go through. Yung Wu, CEO of MaRS Discovery District, offers his advice when it comes to leading a fast-growth company.

Women’s College Hospital: increasing efficiency while meeting demand

This is the second installment of MaRS Market Intelligence’s month-long series on innovative hospitals in Ontario. To read the first, click here. In 2005, Women’s College Hospital (WCH), located in downtown Toronto, became the first independent, academic ambulatory care hospital in Canada. Since then, the institution has been a leader in solving some of the … Read More

Types