To capture the attention of the media through press releases, startups must:

  1. Research and target media outlets and contacts
  2. Lead with newsworthy information
  3. Know the three Cs of press releases
  4. Add credibility
  5. Shorten a pitch
  6. Add value

Presenters: Monta Johnson (VP, Hill & Knowlton) and David Chin (VP, Hill & Knowlton)