Joe Wilson, Director of Business Development at Spongelab Interactive, explains the process of developing a value proposition. Hear how a great value proposition is a clear statement that reflects critical decisions about your customer, the problem you’re solving and your product and/or service. |​ Part 1 of 3

Chapters:

1. Crafting Your Value Proposition
2. Defining the Value in Your Value Proposition
3. Refining Your Value Proposition: Case studies


Reading List: