Designing the right questions to ask about your market and your target customers’ needs and behaviours gives you clear, actionable data in order to make informed decisions for your startup. This panel of MaRS industry analysts shares practical tips and guidelines to help you generate better questions right away. | Part 2 of 3

Speaker panel:

Usha Srinivasan, Vice President, Learning and Insights
Joe Lee, Senior Industry Analyst
Emily MacIntosh, Senior Market Research Analyst
Lynda O’Malley, Senior Industry Analyst


1. The Steps of Customer Discovery
2. Market Intelligence: Asking the right questions
3. Game-changers and Industry Trends in the Market