Using case studies, Joe Wilson, Director of Business Development at Spongelab Interactive, highlights the iterative process in identifying and refining a value proposition. Hear four entrepreneurs describe the importance of a clear and meaningful value proposition and how it helps them focus on what really matters to their customers. | Part 3 of 3

Chapters:

1. Crafting Your Value Proposition
2. Defining the Value in Your Value Proposition
3. Refining Your Value Proposition: Case studies