Social media: A tool for startups to build their reputation and networks and to support business-to-business (B2B) sales

Using social media is an effective strategy in growing your startup. To maximize its benefit, you must:

  • Use the “best-fit” social media platforms
  • Create a social media plan
  • Use tools to increase your efficiency
  • Share third-party content as well as your own

Presenter: Mark Elliott, Co-Founder, Venture Accelerator Partners