New applications of thought-controlled computing on display at CES 2011

MaRS client InteraXon to showcase thought-controlled iPad game and brainwave-enabled 3D TV experience

Toronto, December 21, 2010 –The Consumer Electronics Show (CES) in Las Vegas is the world’s premier showcase for must-have technologies and this year, MaRS client InteraXon is ready to make waves with demonstrations of two new application concepts for its EEG-based thought-controlled computing technology.

InteraXon has quickly earned a reputation as a leader in the thought controlled computing space with its innovative and boundary-pushing applications of thought-controlled computing technology. At this year’s CES, the company will debut a thought-controlled version of the award-winning ZenBound 2 iPad game, as well as a brainwave-powered 3D environment created in collaboration with cutting edge Canadian artist Alex McLeod.

“Brainwave based technologies are finally reaching the marketplace,” says InteraXon CEO Ariel Garten, “and we believe that this year’s CES will be a watershed moment for thought-controlled computing.”

InteraXon first garnered worldwide acclaim for creating the world’s largest thought controlled computing installation during the 2010 Vancouver Winter Olympic Games, and followed it up with the demonstration of the world’s first thought-controlled in-flight entertainment system. Taking the technology to the palm of your hand, InteraXon has partnered with SecretExit, the developer of successful app Zen Bound 2. The collaboration highlights the company’s ability to connect existing games and technologies with the power of thought-controlled computing.

“Zen Bound 2 was a natural fit for us,” explains Creative Director Pantea Razzaghi. “The game aligns with so many of the core strengths of our technology. It highlights how our technology can add a new dimension of interactivity and engagement to an already superb application. Bringing thought-controlled applications into the mobile space also represents an exciting step forward for the technology.”

For the 3DTV experience, InteraXon turned to Alex Mcleod, a rising star in the Canadian art world. Mcleod uses 3D modelling techniques to create hyperrealistic virtual environments. His work has been displayed in galleries from New York to Sao Paolo to Barcelona, and was featured on Kanye West’s blog in late 2009.

Working with McLeod, InteraXon engineers created a truly immersive 3D world that reacts to a user’s mental state. InteraXon’s Chief Technical Officer, Chris Aimone, explains: “The interaction highlights the diversity of experiences that are possible within thought-controlled computing and represents the first step towards fully immersive virtual worlds that react to your very thoughts.” For InteraXon, these two demonstrations underscore the breadth of possibility that thought-controlled computing represents, and highlights the company’s ability to integrate the technology into a wide variety of applications.

“Whether you are looking to create a one-off marketing installation or a product with broad reach and longevity,” says Chief Operating Officer Trevor Coleman, “we have the resources, knowledge and skills to connect your business to the thought-controlled future.”

InteraXon’s executive team will be available for interviews, demos and meetings during CES in Las Vegas Jan 6-9th, 2011.

About InteraXon
InteraXon is a Toronto-based company providing custom product and experience solutions to businesses and organizations looking to engage in the emerging Thought Controlled Computing (TCC) market. With a commitment to ethically responsible research and exploration of EEG technology, InteraXon is devoted to bringing awareness and understanding to the scale and scope of possibilities within thought-responsive technology and the impact it will have globally as it becomes more market-viable.
www.interaxon.ca

Contact Info
Interview and Media Requests: Paula Fletcher, paula@interaxon.ca
Business Development: Paul Vice, paul@interaxon.ca
About MaRS
MaRS Discovery District (www.marsdd.com) is a large scale, mission driven innovation centre in Toronto, focused on building Canada’s next generation of growth companies. MaRS works closely with entrepreneurs in life sciences and health care, information technology, communications and entertainment, clean tech, advanced materials and energy, as well as the social sector.
Contact Info
Vanessa Caldwell
MaRS Discovery District
416.673.8200 x2240
vcaldwell@marsdd.com