Toronto, January 23, 2012 – MaRS client Polar Mobile (www.polarmobile.com), a Toronto-based leading platform provider for digital media distribution, today announced a $6 million funding round led by Georgian Partners. The funds will be used for global expansion and the launch of MediaEverywhere, a new product line that will transform the media industry, again.

“As media companies evolve and explore new avenues of content monetization, they need technology that allows them to quickly move through the build-deploy–measure learning cycle,” said Krista Jones, Practice Lead in MaRS’ Information Technology, Communications and Entertainment (ICE) practice. “With MediaEverywhere, Polar has once again developed a next-generation platform to deliver superior user experiences and increased audience engagement.”

MediaEverywhere is an HTML5-based solution to distribute media content to a multi-device environment, including smartphones, tablets and desktops. It will include support for both app-centric and browser-based media consumption, and will enable Polar’s media customers to create, design and manage custom user experiences in-house. MediaEverywhere will decrease customers’ development time and increase their opportunity to monetize their content.

The world’s largest media companies work with Polar today, including CBS Interactive, Condé Nast, Sports Illustrated, The Globe and Mail, Shanghai Daily, Future Publishing, Rogers Media, Khaleej Times and The Wall Street Journal. Polar is a go-to partner for top-tier publishers, broadcasters and sports media brands, having worked with over 380 media brands in 12 countries and having served over 1.6 billion page views to 11 million users to date.

To learn more about Polar Mobile, visit www.polarmobile.com or follow @polarmobile on Twitter.

About Polar Mobile

Polar Mobile (www.polarmobile.com) licenses to global media companies industry-leading Platform Services that makes it fast and easy to launch branded mobile apps across every smartphone and tablet device. Thousands of mobile apps are powered by Polar Mobile’s SMART™ Platform for hundreds of media publishers in dozens of countries, including top-tier magazines, newspapers, broadcasters and online portals across the news, sports, entertainment and lifestyle media verticals.

About Georgian Partners

Georgian Partners is a growth equity firm investing in expansion stage enterprise software, and information aggregation companies. Georgian Partners was founded by successful entrepreneurs and technology executives, and is backed by a team with deep operational experience. For more information, please visit www.georgianpartners.com.

About MaRS

MaRS Discovery District (Twitter: @MaRSDD) is a mission-driven innovation centre located in Toronto. MaRS works with partners to catalyze, accelerate and amplify innovation. MaRS supports entrepreneurs building Canada’s next generation of growth companies.

For more information, contact:

Chris Stevenson
Director, Communications
(416) 673-8104
cstevenson@marsdd.com

Tara Robertson
Polar Mobile
(416) 277-9469
tara.robertson@polarmobile.com