ET-2Many of you have used the Entrepreneur’s Toolkit this year, and have likely come across one of these resources. Here are the top 10 resources that drew the most attention in 2014. (If you’re an aspiring entrepreneur, this blog also acts as a quick guide to the Entrepreneur’s Toolkit.)

1. How to estimate market size: Business and marketing planning for startups

Sizing your market potential is essential for a range of reasons and strategic decisions you’ll have to make about product development, distribution, organizational design and more.

2. Shareholders agreement for startups: Sample template for Ontario startups

The shareholders agreement is a key document when you’re dealing with an investor. This template helps you understand what a shareholders agreement regulates.

3. General partnership agreement: Sample template

Who else is helping you start your business? Review the terms of a legal partnership agreement and how profit sharing will work.

4. How to create a pitch deck for investors

The magic of the perfect pitch deck. Your pitch deck is not for you, it’s for other people—namely investors. Take a minute to think about Guy Kawasaki’s 10/20/30 rule when you’re building it. Trust me, everyone will thank you.

5. The marketing mix in marketing strategy: Product, price, place and promotion

Find out the P’s of marketing and why they’ll be the backbone of your marketing plan. Don’t sell a product, tell your story.

6. Bargaining power of suppliersBargaining power of buyers, and Industry analysis and competition

Yes, all three came in under the top 10 most used resources. These articles will help you understand the components that make up Porter’s five forces analysis.

7. What is marketing communications?

Identify the essential questions that will help you approach marketing and communications planning for your business. Determine who you are!

8. Stages of the sales funnel

Use the sales funnel metaphor to help you analyze and manage sales opportunities.

9. Financial statements: The four components

This article describes how to use your financial statements as a tool to analyze your company’s financial position and performance.

10. Barriers to entry: factors preventing startups from entering a market

We outlined seven types of barriers to entry that you may face in the market you’re entering.

Stay tuned! Early next year we plan to relaunch the Entrepreneur’s Toolkit into a series of collections to reorganize our content and encourage seamless transitions from one resource to the next.

Interested in our approach and want to let us know? Don’t hesitate to email us at

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Aislinn Malszecki

Aislinn is a strategist, designer and education producer for entrepreneurs that seek practical lessons to grow their startup companies.See more…