In our continuing Toronto’s Top Startup Jobs series — profiles of some of the top startups in Toronto on the hunt for new talent — we feature SoapBox, a fast-growing company that is currently looking for a content writer and a marketing web developer and designer. Want to join a great team? Advance your career? Read on!


Around half of workers think most meetings don’t accomplish much. SoapBox, a Toronto-based tech venture, is trying to fix that.

Founded in 2010, SoapBox has built the first employee engagement platform designed to help managers – rather than the HR department – engage better with teams. Its app and digital assistant help managers and employees have more productive one-on-ones, team meetings, town halls and project debriefs.

Used at more than 500 companies, among them major corporations like BMO and Coca-Cola, its software integrates with Slack, Google and Microsoft products and contains tools that help managers create agendas in advance, share quality feedback and follow up on important points.

“These tasks aren’t rocket science, but they often slip through the cracks” says Founder and CEO Brennan McEachran. “We’re trying to make them a lightweight part of the day.”

Soapbox currently has 23 staff and is looking to expand its team at its location in Toronto’s entertainment district with marketing and writing roles. So, if you want to work at a growing tech company where you can learn new skills to advance your career, read on.

No meetings about meetings. Ever.

SoapBox practices what it preaches, using its own app to keep teams on track. The Tuesday all-hands meeting is a speedy 10 minutes and is conducted standing up. Staff get to vote on which issues are addressed. “The one-on-one meeting is also a really big thing for us,” says Jillian Gora, SoapBox’s Director of Customer Experience. “We try to have a culture of transparency and make these times when an employee can share anything, personal or professional, with their manager.”

Calling all deep thinkers

SoapBoxers have diverse backgrounds. Maren Sigson, one of the company’s most recent hires, was working as an actor before taking a coding bootcamp and landing her job as a front-end web developer. But what the company does look for in all its potential recruits is a T-shape: a breadth of understanding across the board, and a depth of knowledge in a specialized area. SoapBox has an intense recruitment process, so if you’d like to throw your hat in the ring, be prepared to show your skills in problem-solving sessions at a white board and to impress the company’s recruiters during several rounds of interviews.

Any problem can be your problem – if you want it to be

SoapBox is run by a small, scrappy team where ideas count more than hierarchy. The company encourages employees to take a holistic view of the organization and help each other cross-functionally – a philosophy that enables fast career growth for those up for a challenge. “If you have a unique perspective on a problem, you can jump on that and be the person to lead it in your team. That’s how you move up,” says Gora.

“It’s sink or swim – but with a life vest nearby”

New SoapBoxers are quickly assigned responsibilities and a mentor who helps guide their professional development. Sigson, who was pushing code into the live product within her first couple of weeks, says the learning curve is steep. “But it’s incredible to work with a group of people who’ve been willing to teach me so much in a short time.”

Work together, eat together

Saving workers from terrible meetings can be intense. SoapBox’s light and airy offices in downtown Toronto provide options for taking a break on sofas, beanbag chairs or at a large picnic table where staff gather to eat lunch together. Signs outside each meeting room encourage a positive mindset. One reads simply: “Be a great human.”

You don’t have to love animals, but it helps

SoapBox really digs great non-humans too. Each team has its own animal mascot – the development team are the ravens, sales are the wolves and customer service are the bears. And on any given day, there are a few real animals roaming the office, too. Four or five employees regularly bring their dogs into SoapBox’s pet-friendly offices.

Work, meet play

To keep staff engaged, there are a range of team-building activities that employees can choose from-something for everyone. There’s regular after-work drinks on Thursdays, video game night on Tuesdays, and every few weeks there’s a team breakfast – last time the head of engineers made pancakes. There are also activities like bowling and go-carting. And every summer the whole company heads to Algonquin Park for two days of canoeing, mountain biking and hanging out on a dock.

Ready to apply?

To review the latest job listings at SoapBox and other startups in Toronto’s innovation community, check out the MaRS Community Job Board.

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David Paterson

David Paterson is Manager, Communications at MaRS. See more…