Consumers love the idea of being green. In response, manufacturers and retailers look to market products that bring conscience, convenience and debit card together. But what, exactly, does ‘eco-friendly’ mean?

Are consumers being tricked, or ‘greenwashed’ by disingenuous sellers? Just how authentic is the eco-friendly appellation?

This week’s infographic, produced by Toronto-based ethical product retailer Ethical Ocean, answers some of these questions. This infographic is quite large, click on it twice and you’ll see the full version.

Trevor Stafford

Trevor was the Manager, Online Communications at MaRS. Follow him on Twitter @contentsherpaSee more…