From candidates to handshakes
What is the biggest risk in any venture? Hands down, it is attracting and retaining a motivated, competent team. A group of people who trust each other, share the vision and possess a range of skills needed to make a new venture work. Having a team that has worked together in the past is a rare but much-prized feature of any new company.
Recently, I came across an approach that re-creates, to a degree, the effect of such a well-gelled team.
Imagine a venture creation scenario that starts with a high-growth (and, even better, a glamorous) industry, some clearly defined company objectives (things like profit margin, high/low technology and infrastructure investment) and several product concepts for specific market segments. After testing the market and validating your product assumption, you need a team to deliver it all: products, efficient operations and investment capital. There is no business plan yet but this approach creates every function within the company at once. The business plan will be written by a group empowered to run the company.
How do you do it?
The following fascinating and apparently well-tested approach to team building was adapted from Richard White’s iconic book, “The Entrepreneur’s Manual“.
First, identify three to five candidates for each key position in your startup company and invite them on a two-day retreat. There may be as many as 20-25 people at this event, which is usually held in a hotel conference room. This six-step method is particularly effective because it allows each candidate to select bosses, peers and subordinates.
Day One: Get to know each other
Day Two: Department team building and testing
Potential Venture investors could be invited to participate as well.
You still make the final decisions, but after this retreat, White claims that “you are for the first time qualified to select the best [candidates] for your founders’ team.” White also claims that, “the strongest and best qualified [candidates] almost always win the top positions by a landslide.”