CEO: Lindsey Goodchild
Sector: Working and Learning
Sub-sector: HR and Workforce Management
Year founded: 2012
Website: nudgerewards.com

Nudge Rewards helps harness the combined power of smartphone technology, behavioural theory and gamification to maximize the performance of a retail team. Companies can reach employees on the frontline, help team members to do their jobs better, encourage feedback, measure and improve performance, and reward people when they achieve goals.