CEO: Asim Shahjahan
Sector: ICT
Sub-sector: Fintech
Year founded: 2014

ReUp is making mobile payment a reality for independent businesses. The platform helps local favourites, beloved mom-and-pops, and small shops capitalize on an industry worth over $235 billion globally as of 2013; by 2019, it is expected to be worth $142 billion in the US alone. ReUp allows users to build their own branded loyalty and payment app for iOS and Android devices. ReUp has built a simple drag and drop solution, resulting in the big brand experience without the big brand price tag. Completely self-service, ReUp has a global reach and is perfect for restaurants, cafes, salons and gyms looking to offer their customers a convenient mobile payment option.